Exploring Green Marketing Orientations toward Sustainability the Hospitality Industry in the COVID-19 Pandemic

The effects of green marketing orientations for increasing the competitive advantage and improving sustainability hospitality industry during COVID-19 pandemic are receiving more attention. As attempts to assimilate move in path sustainable development, administrators need expand their efforts natural environmental orientation (NEO), market orientation, resource brand by applying hospitality’s strategies pandemic. Only few studies have examined improvement orientations. objective research is address this issue, methods fuzzy mixture MCDM (multiple criteria decision-making), with decision-making trials an evaluation laboratory (DEMATEL), DEMATEL-based ANP (fuzzy DANP) inspect feedback interdependent issues among numerous elements/dimensions In uncertain environment, empirical case study shown demonstrate recommended combined approaches and, finally, state best enhancement administrators. This result shows that most important factor.